I thought 2 weeks before the opening that all was well. What a mistake.!
The press was lined up, the material translated, the food and drinks for the opening organised, the materials for packing bought, insurance cover organised, prices set, materials for visitors printed, air tickets and car rental sorted………..etc.
But……….I was told the original, perfect salons were double booked and I was in the second best lot.
Packing, with the help of Jess an expert took one and a half days……………perfectly done but very time consuming and expensive.
A courier was selected on the advice of Mailboxes Ltd………….UPS……..never use them again…………..the packages were delivered a day earlier than the guarantee and no one was at home. On the due date, they weren’t delivered. Did I panic of course bloody not! they eventually arrived 24 hours late.
In the meantime I was kicking my heals at Heathrow “Waiting for Godot” , in this case the Italian Air Traffic Controller’s strike to end. I got to Ascoli at 1:30 am on the Saturday instead of mid afternoon on the Friday.
We began to unpack and hang in the allotted gallery but were then told we could have the original one back. Great. But remember this is Italy.
Worked all weekend to recover situation with Avril, Ali (a friend from England) and Reno, our Italian odd job man.
The food was planned to be delivered too early, we had to ensure the cafe understood why early was as bad as late.
But…………..70 people came to the opening, more or less on time, including the Mayor who opened the exhibition. It was a great success.
By then the publicity had begun to trickle out. By the end of the first week I had 6 write ups in Newspapers and 19 on line articles. Thanks Allessandra.
There was a steady flow of people for the 10 days although invigilation was boring at the best of times.
Not as many sales made as I would have liked. The people in the Marche Region are pretty conservative and my art may not have appealed to them as much as if I had shown in Rome, Venice or Milan. but you have to start somewhere.
Avril went home after a week and I was joined by Sarah, my blonde bombshell friend from Art School, as Avril calls her. Thanks for helping Sarah.
Shipped half the stuff back with us from Rome and the rest will come back in the New Year.
Great experience, lots of learning, but Italy is Italy and the unexpected is the norm.
Budding artists…………you are warned.